All the PR people always tell folks to step up and take your medicine early. If you screwed up and it is a public story, then plea mea culpa early and try to get on with things. Tiger Woods is not taking that approach. He is trying to keep his head down and wait for the story to blow over (although the National Enquirer story about his affair will come out in early December). Now I have a lot of respect for the Public Relations professionals that I have worked with over the years (especially Jackie Gentle, Mark Palmer & Dave Monfried) but this is one of those theories with few statistics and plenty of anecdotal evidence. What do you think?
An interesting new college model - Minerva
10 years ago
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